Addresses are critical for providing great customer experiences, delivering products, and even facilitating banking transactions. Erroneous or improperly formatted addresses can cause poor user experiences, delay orders and deliveries, and cost businesses significant time and money in correcting and re-validating the data.
To address these challenges, many companies are using google address verification api pricing to verify and standardize their data. Google’s Address Validation API offers several pros and cons that should be considered before you use it for your business.
Google provides a free $200 credit to be used across the Google Maps Platform tools (Maps, Routes, and Places). This is helpful for smaller businesses with limited budgets, but it won’t get you very far if you have a lot of address data. Google’s Terms of Service require most data not to be stored beyond 30 days and must only be displayed on a Google Map – this limits the value of the free credits and significantly increases the cost for high volumes or long-term use.
The Google Address Validation API is missing key functionality that is important for data quality. For example, it doesn’t use NCOA to update the database, which misses millions of changes every year. Also, it does not offer true coding accuracy support system (CASS) certified delivery point validation (DPV), which ensures that an entered address is correctly formatted and is deliverable. Lastly, it doesn’t perform true address parsing that breaks down an entry into its components, identifies typos and missing entries, and fills in missing details.
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