Addresses are crucial for businesses that handle orders, deliveries, or transportation. Incorrect addresses lead to poor user experiences, costly customer support processes, and inaccurate data that can affect operational efficiency. Google has been working to improve address validation with their new product, the Address Validation API. The solution eliminates mistakes in address entry and at the same time, mitigates the impact that bad addresses have on business operations.
But can you trust the results of this service? Can it validate the accuracy of every address entered in your system? Does it have the speed and scale to keep up with your address validation needs? Let’s take a closer look at the google address verification api to see if it really can deliver on its promises.
Pros and Cons of Google’s Address Validation API
As a global company with some of the best engineering talent, it’s no surprise that Google has a good address validation API. It offers global coverage through a single API and includes RDI (Residential Delivery Indicator) for several countries.
Unfortunately, it’s rate limited to 100 queries per second. This makes it slow to use for high-capacity address validation like that needed for data blending, enrichment, cleansing, and analysis.
Another significant limitation is that the google address verification api doesn’t offer a way to store addresses. If you verify an address with it, the end user must confirm it, or the verification will be lost after 30 days. That’s a major pain point, especially for online forms where users must repeat themselves.
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