Direct mail list management software helps you easily create, personalize & send automated direct mail to your audience while being able to track responses. This type of software can be integrated with your CRM or Marketing Automation platform so that when a trigger in the system happens like a customer signs up for your newsletter you automatically send them a thank you postcard and coupon code to track results (similar to how email automation works).
There’s a lot more to a successful direct mailing campaign than just selecting a good postcard template, finding a reliable printing service, and setting up tracking links. The most important element to consider is how to automate and systematize the process to reduce risks and inaccuracies, and increase your ROI.
Creating effective direct mail campaigns starts with a targeted email list. For best results, segment your list based on market research data like age, gender, education level, or values. This will allow you to send highly personalized content and offers that resonate with your audience.
Once you’ve built your email list with a tool like Paperform, use a tool like ZeroBounce to remove inactive and fake emails before sending. This will prevent your campaigns from triggering spam flags and negatively impacting your deliverability. Finally, make sure you’re capturing your audience’s permission before sending them any campaigns. This can be as simple as adding a consent form to your signup forms or website.
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